Banking that keeps your hours.
INSIDEA designed this homepage for a credit union for night-shift health workers. Halfmoon Federal Credit Union is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Mitr
A credit union for a county's hospital, clinic and EMS staff, with a phone line that never closes and branch hours at shift change, and a page that gets shift workers to open an account: midnight blue, cream, lamp amber and periwinkle, a rounded geometric display face and a drawn night scene with a moon, a hospital and an owl on a glowing lamp post.
The brief
Nurses and medics on 12-hour night shifts cannot reach a bank that keeps nine to five hours. The page has to show how a paycheck splits into bills, savings and spending and get shift workers to open an account.
The direction
Cozy and nocturnal, with midnight blue, cream and lamp amber and a rounded geometric display face. The first screen is a drawn illustration: a starry sky with a full moon, a hospital building with lit windows and an H sign, and a round periwinkle owl perched on a glowing lamp post, with the headline at upper left and one amber Open an account button.
The detail
A $2,140 paycheck splits into $1,070, $428 and $642, and over 26 paydays those become $27,820, $11,128 and $16,692 for the $55,640 total; savings dividend rates are left off the page on purpose because they change.
- Display
- Mitr
- Text
- Nunito
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