Banking that knows the off‑season.
INSIDEA designed this homepage for a harbor town credit union with seasonal loans. Gullbrae Community Credit Union is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Enriqueta
A small credit union for a harbor town's fishing families and boat builders, with a homepage that plans a seasonal year and invites people to join: sea-salt white, deep harbor blue, buoy orange and sea-glass blue, a sturdy Enriqueta slab serif and a collage of three harbor photos.
The brief
Fishing families and seasonal businesses earn most of their year in a few months, and standard monthly loan payments ignore that. The page must show the credit union plans around seasonal income and get people to become members.
The direction
Weathered and local, with a slab serif and one buoy-orange accent. The first screen is a photo collage: boats moored at sunrise, a net shed hung with buoys and a hull in a workshop, with the headline on a white card laid across the largest tile.
The detail
In the season smoother, six quiet months at $2,200 short make the $13,200 gap, and $69,000 in against $51,600 out leaves the $17,400 spare. Loan rates are not shown; the page says they are quoted when you apply and that a seasonal schedule can repay a slightly different total.
- Display
- Enriqueta
- Text
- Lato
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