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INSIDEA designed this homepage for a campus credit union for students. Quadrell Campus Credit Union is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Poller One
A credit union for a state university's students, faculty and staff, offering no-fee checking, a first credit card and free coaching, with a page that gets students to open their first account: deep violet, lilac and coral on lavender, a chunky heavy display face and a full-screen photo of the campus quad at dusk.
The brief
First-year students juggle an aid refund, part-time pay and rent with no feel for what a week of spending looks like. The page has to turn those numbers into a weekly budget and get students to open their first account.
The direction
Bold and collegiate, with deep violet, lilac and a coral button and a chunky heavy display face. The first screen is a full-screen photo of a university quad at dusk, lit halls and a clock tower with a bike rack and a few people walking far off under a violet wash, with the logo and three links floating over the top and the white headline and one coral Join as a student button at center left.
The detail
The refund's $150 a week plus $180 of pay is $330 in, rent of 4 payments of $640 over 16 weeks is $160, and the $170 left over the 16-week term is the $2,720 shown; the First Card section never promises approval and says the limit and rate depend on the application.
- Display
- Poller One
- Text
- Figtree
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