We only work for the buyer.
INSIDEA designed this homepage for a buyers-only brokerage for first homes. Nookery Buyers Realty is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Chonburi
A Wickaby brokerage that only represents first-time buyers and never lists homes, with a homepage that books planning sessions: pale sky blue, navy, orange and leaf green, a big friendly display serif and a drawn street of small houses with one window lit orange.
The brief
First-time buyers often can't tell whose side an agent is on or what they will pay for one. The page must explain buyer representation in plain words, put the fee in writing, and book a free planning session.
The direction
Friendly and sunny, with a chunky display serif over soft sky blue. The first screen is a drawn scene made in code: a wide street of small houses under clouds runs across the lower half with one window glowing orange, below the headline and one orange Plan your first home button.
The detail
The 17-week plan adds 2 weeks to get pre-approved, 6 of touring, 3 for offers and 6 under contract, and the $3,200 offer-and-close service is half the $6,400 full fee. Seller-paid compensation is not promised to the buyer: it goes toward the fee first, and any extra is credited only where the lender allows.
- Display
- Chonburi
- Text
- Nunito Sans
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