Roasted Monday, at your door by Friday.
INSIDEA designed this homepage for a coffee roaster. Kettlerow Coffee is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Alegreya
A coffee roaster that sells by subscription: kraft, espresso brown and one bright orange, with a subscription builder that puts cancel next to sign-up.
The brief
Coffee subscribers leave when they feel trapped. Show the price per bag, the next roast date and how to skip, pause or cancel before anyone signs up.
The direction
Warm and craft, with a humanist serif. The hero builds a subscription from roast, grind, bag size and cadence, then shows the first roast, the next two and the rules.
The detail
A 12 oz bag is $17 on subscription, every roast date is a Monday, skip and pause take one tap and cancel takes two, and a sample account lets you try each.
- Display
- Alegreya
- Text
- Alegreya Sans
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