Grow it. Keep the recipe.
INSIDEA designed this homepage for a minority growth investor in food brands. Zestmont Capital is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Zen Antique Soft
A growth investor that takes minority stakes in founder-run food and drink brands, with a homepage that gets founders to book an intro call: warm cream, olive, tomato red and honey, a soft rounded display serif and a photo collage of a production kitchen, cases of jars and a tomato field at harvest.
The brief
Food founders who need capital to reach national shelves worry that an investor will take over the company and change the recipe. The page must show exactly which decisions stay theirs and get them to book an intro call.
The direction
Warm and grounded, with cream paper, olive ink and a tomato-red button under a soft rounded serif. The first screen is a photo collage: the production kitchen tile carries the headline, beside tiles of jars on a pallet, a tomato field at harvest and a honey tile on stake size.
The detail
Diligence runs weeks 6 to 13, the eight weeks the page names, so the close lands in week 14 as promised, and the three featured stakes of 25, 30 and 20 percent all sit inside the 20 to 40 percent range. Store counts are framed as examples of the work, not investment returns.
- Display
- Zen Antique Soft
- Text
- Figtree
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