Patient owners for family-built industrial companies.
INSIDEA designed this homepage for a private equity firm. Ostrander Partners is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Libre Caslon Display
Private equity with Swiss restraint: stone and slate, a strict grid and very large serif type around a portfolio laid out by fund and vintage.
The brief
Founders selling a family business want to know what happens to the name, the plant and the people. Speak to them first and to investors second.
The direction
Almost no color, a strict grid and very large serif headlines. The hero lays out every company by fund and vintage, beside a signed note to owners thinking of selling.
The detail
13 companies across three funds, 8 held and 5 realized, with an average hold of 6.6 years, and no fund sizes or returns anywhere on the page.
- Display
- Libre Caslon Display
- Text
- Karla
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