A division today. A company next.
INSIDEA designed this homepage for a private equity firm buying corporate divisions. Cleftmore Partners is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Suranna
A private equity firm that buys divisions corporations have decided to sell and helps them stand alone, with a homepage that walks sellers and division leaders through a separation plan: ivory, oxblood, charcoal and brass, a tall classic display serif and a half-and-half hero pairing an oxblood headline block with a photo of a part on a lab test rig.
The brief
Corporate development teams want a clean exit on dates they can plan around, and division leaders want to know their business keeps running through the split. The page must show how a separation runs, service by service, and get either side to start a conversation.
The direction
Formal and warm, with deep oxblood, ivory and brass and a tall classic serif for headings. The first screen is a color split: the left half a solid oxblood block with the ivory headline and one ivory button, the right half an edge-to-edge photo of a machined housing clamped on a test rig in an engineering lab.
The detail
The six companies' headcounts of 410, 620, 380, 290, 160 and 540 add to the 2,400 people in the stat row, and the five finished TSAs, ending at months 13, 16, 12, 9 and 11, give the 9 to 16 month range quoted on the page. The former parents stay unnamed, and planner terms are called typical, with each deal setting its own.
- Display
- Suranna
- Text
- Karla
More finance and capital concepts
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