Your next machine, financed.
INSIDEA designed this homepage for an equipment lender to small contractors. Boomwell Equipment Finance is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Secular One
An equipment lender for small contractors and landscapers that turns a dealer quote into a loan application: dirt brown, chalk, machine yellow and steel blue, a heavy display sans and a big close-up of a gloved hand holding a machine key.
The brief
Contractors buying a first or second machine want to know the monthly payment and whether they qualify before they talk to a lender. The page must lay out plain terms and get them to start an application.
The direction
Rugged and warm, with dark dirt-brown pages, chalk text and machine-yellow buttons. The first screen is a product close-up: a gloved hand holding a machine key in front of a blurred yellow excavator, with the headline and one button on the left.
The detail
In the payment estimate, 60 payments of $1,293.71 make the $77,622.60 total, which is the $61,600 financed plus $16,022.60 in interest, and the $68,500 excavator plus that interest is the $84,522.60 shown. The rate is labeled an example, not an offer or the lender's rate.
- Display
- Secular One
- Text
- Barlow
More finance and capital concepts
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