Get paid before they pay.
INSIDEA designed this homepage for an invoice financing firm for small businesses. Billcrest Capital is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Volkhov
An invoice financing firm that advances cash against unpaid invoices for manufacturers, wholesalers and staffing firms, with a homepage built to get an owner to upload a first invoice: pale lilac, deep plum, mint and graphite, a sturdy book serif and a photo collage of a machine shop, packed cartons and a signed delivery slip with the headline across the largest tile.
The brief
Small manufacturers, wholesalers and staffing firms deliver first and then wait 30 to 90 days to be paid, while payroll and material bills come due. The page must show in dollars what an advance costs and get the owner to upload one invoice for a written quote.
The direction
Calm and practical, with plum type and buttons on pale lilac and a mint accent. The first screen is a photo collage: a machine shop tile carrying the headline in big white type, tiles of packed cartons and a signed delivery slip, and a solid mint tile reading "Net 30, 60 or 90.", with one plum button below.
The detail
On the example $48,000 invoice, the 85% advance of $40,800 plus the $7,200 reserve make the full $48,000, and the $6,000 returned after the $1,200 fee brings the total to $46,800. Every figure is labeled example math, not an offer, with the real advance and fee left to a written quote.
- Display
- Volkhov
- Text
- Inter
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