Buy the shop you already love.
INSIDEA designed this homepage for SBA loan prep for first-time business buyers. Awnwell Lending is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Salsa
A loan prep service that readies first-time buyers of main street shops for SBA acquisition loans, with a homepage that books a free prep call: cream, deep teal, coral and sunny yellow, a friendly hand-cut display face and a drawn main street where a figure on a ladder swaps a bakery's awning.
The brief
First-time buyers often know the shop they want to buy but not the forms, plans and seller papers a lender will ask for. The page must show the document list for their deal and get them to book a free prep call.
The direction
Friendly and sunny, with cream paper, deep teal type and coral and yellow awning stripes. The first screen is a drawn scene: a row of five shops under clouds, a figure on a ladder swapping the bakery's faded awning for a new coral one, and the headline and teal button above the rooftops.
The detail
The default list of 18 documents splits into 8 from the buyer, 5 from the seller and 5 from others, and the full range runs from 14 for the business alone to 21 with the building, working capital and a seller note. The page says plainly that no one can promise approval and that Awnwell is not a lender.
- Display
- Salsa
- Text
- Nunito Sans
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