Fast working capital, with every dollar of cost on one page.
INSIDEA designed this homepage for a small business lender. Quarrow is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Schibsted Grotesk
A small-business lender that shows the whole cost up front: near-black, one emerald signal color and ticker-style figures around a real offer card.
The brief
Online lenders are criticized for hiding what a loan costs. Make the full cost the selling point, next to the speed.
The direction
Sharp fintech: a dark canvas, one emerald signal and monospace numbers. The hero is a sample offer card with the weekly payment, total repayment, total cost and APR.
The detail
$85,000 over 52 weekly payments of $1,842 is $95,784 in total, a $10,784 cost and a 23.96% APR, and the early-payoff example recomputes the same way.
- Display
- Schibsted Grotesk
- Text
- Spline Sans Mono
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