Health plans your people understand.
INSIDEA designed this homepage for an employee benefits broker. Ardlow Benefits Advisors is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Josefin Slab
A fee-only benefits broker for companies of 50 to 500 people that helps them pick health plans and explain them to staff: linen, deep teal, terracotta and sand, a warm slab serif display face and a side-by-side plan comparison.
The brief
HR leaders have to choose plans that employees then struggle to read, and a deductible alone says little about real cost. Show three plans side by side by paycheck, deductible and worst-case year in the first screen.
The direction
Calm and traditional, like an advisor's study, with a warm slab serif on linen. The hero compares an HSA plan, an HMO and a PPO by paycheck cost, employer share, deductible and out-of-pocket max, with a plain note on who each plan fits.
The detail
The HSA plan's 24 paychecks of $46 ($1,104) plus the $6,000 out-of-pocket max, minus the $750 employer deposit, make the $6,354 worst case, and Brumbeck's 112, 41 and 19 plan picks plus 9 waivers are the 181 who finished on time. Every plan is labeled a sample, not a quote, and no plan is declared the winner.
- Display
- Josefin Slab
- Text
- Lato
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