Insured from budbreak to barrel.
INSIDEA designed this homepage for a vineyard and winery insurance program. Cuvalde is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Yrsa
A specialty insurance program for vineyards and wineries, sold only through local agents, with a homepage built to get agents to request appetite: warm paper, dark wine ink, claret and vine green, a book serif display face and a magazine-style plate photo of frosted vine rows at dawn beside the headline.
The brief
Growers often buy frost, cellar and tasting room cover from separate markets, and their agents fill in forms for risks a carrier may not write at all. The page must show what the program covers and passes on, and get agents to request appetite before they submit a grower.
The direction
Quiet and editorial, with claret buttons and vine green accents on warm off-white paper and a large book serif. The first screen reads like a magazine page: a centered wordmark with links beneath, the headline set with wide margins, and one large photo of frosted dormant vines at dawn with a short caption.
The detail
The desk names 7 western states, CA, OR, WA, ID, AZ, NM and CO, the same seven the request form offers, and the 250-guest event cap and 15% commission each read the same in two places. Every limit is labeled a program maximum, not a quote, with the carrier's policy governing.
- Display
- Yrsa
- Text
- Karla
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