Drones fly. Claims land.
INSIDEA designed this homepage for a drone insurance program sold through brokers. Propwick Aviation is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Tourney
A managing general agent that writes liability, hull and payload cover for inspection, mapping and filming drone businesses through appointed brokers, with a homepage that gets brokers to check fit and submit: deep sky blue, white, navy and orange, a wide heavy display face and a huge two-line headline with a drawn flight path looping behind it.
The brief
Brokers placing a drone business lose days when a submission comes back for a missing pilot log or falls outside the program. The page must let them check fit in a few clicks and send a complete account.
The direction
Bold and airy: a strong sky-blue field, white and navy type and small orange accents. The first screen is a type poster, the headline in huge wide letters with a thin flight path and a small drone drawn behind it, the logo and Menu in the corners and one white Check fit button below.
The detail
The sample hull claim on an $18,400 mapping quad takes off the 10% deductible of $1,840 and pays the $16,560 shown. The fit check is labeled a guide to appetite, not a quote or a binder, and the claim timeline is called an illustration.
- Display
- Tourney
- Text
- Manrope
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