For the work worth crating.
INSIDEA designed this homepage for a fine art and collections insurance program. Gessary Fine Art is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Sedan
A specialty insurance program for galleries, private collections and works in transit or on loan, written through appointed brokers, whose homepage gets brokers to send collection schedules: gallery white, black, warm tan and old gold, a calm classic display serif and a full-screen photo of a wooden art crate in an empty gallery.
The brief
Brokers placing fine art cover lose time to rounds of underwriter questions about appraisals, condition reports and storage. The page must show what a complete schedule needs before they send it, then get the schedule to underwriting.
The direction
Quiet and gallery-like, with plenty of white wall, a classic serif and black buttons. The first screen is a full-screen photo of a plywood art crate on a padded dolly in an empty white gallery, with a short headline and one black button under a transparent top bar.
The detail
The sample schedule's 5 pieces split into 3 scheduled from $50,000 and 2 on the blanket line, and the three-year appraisal rule for pieces from $250,000 is spelled out as November 2023 or later as of November 12, 2026. Limits and deductibles are labeled program maximums and minimums, not quotes, and coverage is subject to underwriting.
- Display
- Sedan
- Text
- Inter
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