A lender who knows planting season.
INSIDEA designed this homepage for a farm and ranch lender. Furrowmark Ag Bank is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Alfa Slab One
An agricultural bank in central Nebraska that lends to family farms and ranches for operating lines, equipment and land: deep barn green, cream, harvest gold and rust, a bold western slab and a season planner that lines up draws and payments with planting, harvest and sale months.
The brief
Farmers and ranchers get loan payments due in months when no crop or calves have sold, from lenders who have never walked a field. Show when draws and payments fall against their own season, and who the lenders are, in the first screen.
The direction
County fair, with cream type on deep barn green, harvest gold and rust and a bold western slab. The hero planner charts a 1,800-acre corn and soybean operation's $500,000 line, with draws from March to June and payments after harvest, beside the 5-day equipment review.
The detail
The corn plan draws 120, 180, 90 and 60 thousand for $450,000 under its $500,000 limit and repays 150, 200 and 100 thousand from October to December, and 9 farm-raised plus 3 ag lending lenders make the 12, four at each branch. Every rate is a starting point for well-qualified borrowers, subject to credit approval.
- Display
- Alfa Slab One
- Text
- Cabin
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