Know if it fits before you build the submission.
INSIDEA designed this homepage for a specialty insurance program writer. Fenmark is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Bitter
A specialty insurance program writer built for brokers: oatmeal, rust and olive, a slab serif, and an appetite checker as the first thing you see.
The brief
Brokers waste days building submissions that a program will decline. Answer the appetite question in seconds and say exactly what to send.
The direction
Utilitarian and forms-first. The hero is a working appetite checker by class, state, size and years in business, with the limits and documents for the result.
The detail
Indication in 4 business hours, firm quote in 2 business days and same-day bind appear the same everywhere, and every dated example fits that clock.
- Display
- Bitter
- Text
- Mulish
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