Underwriting built for small fleets.
INSIDEA designed this homepage for a commercial auto insurer for small fleets. Axlewright Underwriting is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Arvo
A commercial auto underwriter that writes small trucking fleets through appointed agents: light gray, near-black, highway green and reflective yellow, a sturdy slab serif and an appetite guide that sorts a risk by vehicle, freight and radius.
The brief
Agents waste days building trucking submissions that a market was never going to write. Show whether a fleet fits, what to send and how fast the answer comes in the first screen.
The direction
Highway signage on light gray, with a sturdy slab serif and green and yellow accents. The hero is an appetite guide where an agent picks vehicle class, commodity, radius and unit count and gets a fit verdict, a per-unit price range and a quote-by date.
The detail
The 12-unit indication of $9,800 to $12,750 a unit makes $117,600 to $153,000 a year, and last week's nine-tractor file quoted at $10,700 a unit is the $96,300 liability premium. The guide's prices are labeled an indication only, with final terms set after review of loss runs, drivers and equipment.
- Display
- Arvo
- Text
- Barlow
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