Your name stays on the van.
INSIDEA designed this homepage for a buyer of home services companies. Durhold Partners is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Trykker
An independent sponsor that buys one plumbing, heating or electrical company at a time from an owner ready to retire, keeping the name and the crew, with a homepage that starts conversations: cream, slate ink, rust and mustard, a warm old-style display serif and a drawn small-town street with a lettered service van outside an open shop bay.
The brief
Owners of family trade businesses want to retire without their name coming off the van or their crew losing their jobs. The page must show how a handover could go at their pace and what a deal looks like, then start a confidential conversation.
The direction
Warm and neighborly, cream paper with rust and mustard accents and an old-style serif. The first screen is a drawn scene: a small-town street with a service van lettered Yeldham outside a brick shop with its bay open, beside a house with a lit porch light and a ladder at the gutter, with the headline and one rust button.
The detail
The three companies list crews of 24, 31 and 17, which add to the 72 people kept on at closing. The page says cash at closing is typically 80% or more rather than promising a figure, and the footer states the site does not offer investments to anyone.
- Display
- Trykker
- Text
- Lato
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