Never too late to swim.
INSIDEA designed this homepage for a swim school for nervous adults. Wadehaven Adult Swim is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Reem Kufi
A swim school only for adults who are learning to swim or getting past a fear of water, in a warm, shallow pool: deep teal, foam white, sea green and apricot, a calm geometric display face and a huge type headline over a faint ripple texture.
The brief
Adults who never learned to swim feel embarrassed and afraid, and many have avoided the water for decades. The page must make the first step feel safe and help them book a first class or a free poolside visit.
The direction
Soft and soothing, with deep teal, pale foam and one warm apricot button. The first screen is a type poster: the headline fills the screen in large calm letters over a faint ripple, with no photo.
The detail
Step In's six classes at $40 make its $240 price, six at $35 make the other groups' $210, and its 2 open Tuesday spots plus 1 on Saturday give the 3 of 6 shown. The page never promises progress on a schedule: some people stay in one group for two courses, and the rest of the course is refunded if the first class is not for you.
- Display
- Reem Kufi
- Text
- DM Sans
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