Begin again at the piano.
INSIDEA designed this homepage for a piano studio for teens and adults. Unacorda Piano Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Encode Sans Condensed
A small classical piano studio in Upsworth, Wisconsin, with three teachers for teens and adults coming back to the piano, whose homepage plans a week of practice and books a first lesson: dark espresso, cream, brass and walnut, a thin condensed display face and a full-screen photo of hands resting on a grand piano in afternoon sun.
The brief
Adults who stopped playing years ago worry they are too rusty and do not know how much practice a busy week allows. The page must show a realistic practice plan and make booking a first lesson an easy step.
The direction
Quiet and warm, with dark wood tones, cream text, brass accents and a thin condensed headline. The first screen is a full-screen photo of hands resting on a grand piano keyboard in a sunlit room, with a short headline and one gold button over the darker lower left.
The detail
The planner's 20 minutes a day split into 6, 11 and 3 minutes, and over 5 practice days that gives 30, 55 and 15 minutes, or 100 a week. Recitals are offered twice a year, but the page says no student ever has to play in one.
- Display
- Encode Sans Condensed
- Text
- Lora
More schools and kids concepts
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