Sing, shake, tap, repeat.
INSIDEA designed this homepage for music classes for babies to age five. Tootlebee Music is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Sonsie One
A one-room music studio in Fawnbrook with weekly classes for babies to five-year-olds and their grown-ups, and the homepage helps families pick the class for their child's age and book a free trial: warm cream, deep plum, sunny yellow and pink, a playful, chunky display face and a split screen of a yellow block beside a photo of small hands on a drum.
The brief
Parents of babies and toddlers are unsure which class fits a child's age and whether a shy child will settle in. The page must turn an age in months into the right class, show the weekday times with open spots and book a free trial.
The direction
Bright and playful, with a chunky display face in plum on cream and yellow. The first screen is split edge to edge: a sunny yellow block with the headline and one button on the left, and a photo of an adult's and a toddler's hands on a small hand drum on the right.
The detail
The week's 3, 3, 2, 3 and 2 weekday classes plus 2 on Saturday make the 15 classes, and staying in Clappers after a week-one trial means 9 classes at $24, or $216. The page asks for no singing voice and makes no claims about music boosting a child's development.
- Display
- Sonsie One
- Text
- Nunito
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