Confident in the water.
INSIDEA designed this homepage for a swim school. Tidewick Swim School is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Tilt Warp
A swim school that places swimmers by what they can do: pool aqua, deep teal and sunny yellow, a chunky rounded display face and a level finder.
The brief
Parents guess the wrong level from age alone. Ask a few can-do questions, then show the level, what it teaches and classes with space.
The direction
Fresh and cheerful, with a chunky rounded display face. The hero turns age and skills into a level, its track, small-group size and open classes by day and pool.
The detail
Skills build in order so the finder cannot be gamed, every weekday has six lessons with Thanksgiving week skipped, and the safety copy says lessons never make anyone water-safe on their own.
- Display
- Tilt Warp
- Text
- Varela Round
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
