Cartwheels, beams and big smiles.
INSIDEA designed this homepage for a recreational kids gymnastics center. Twirlbee Gymnastics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Margarine
A recreational gymnastics center in Mayfern, North Carolina, with classes from toddlers to teens, open gym and parties, and a homepage that finds the right class fast: pale mint, grape purple, sunshine yellow and coral, a soft bubbly display face and a class finder by age with open spots.
The brief
Parents want a class that fits their child's age and their week, and they want to know it has room before they call. Show matching classes with times, coaches, open spots and tuition in the first screen.
The direction
Bouncy and bright, with soft bubbly type on pale mint and grape purple. The hero panel is a class finder: pick an age band and see every class with its day, coach, open spots or waitlist, monthly tuition and a free trial date.
The detail
An 18-kid party is $325 for 15 plus 3 extra at $14, the $367 total shown, and the 10-visit open gym pass at $120 saves $30 on ten $15 visits. The page says plainly it is recreational only, with no tryouts, no meets and no competitive teams.
- Display
- Margarine
- Text
- Quicksand
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