One swimmer, one teacher, one lane.
INSIDEA designed this homepage for a private swim lesson studio. Lapsolo Private Swim is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Sawarabi Mincho
A small saltwater pool that teaches one-on-one swim lessons for any age by appointment, and the homepage explains the private format and takes lesson requests: pale gray-green, deep ink, sea blue and mist, a fine Japanese-style serif and a photo of still water and a single lane rope set like a magazine plate.
The brief
Nervous adults and young children struggle in crowded group lessons where they wait their turn at the wall. The page must explain the one swimmer, one teacher, one lane format, suggest a lesson pack for a goal and timeline, and take a request.
The direction
Quiet and spare, like a magazine page, with a fine serif and plenty of pale space. The first screen is a large headline on the left and a captioned photo plate of still turquoise water with one lane rope on the right.
The detail
The planner's First strokes pack is 10 lessons, twice a week for 5 weeks, so 10 lessons of 30 minutes make 5 hours in the water and 10 times $68 is $680. The page hedges that the teacher fine-tunes the pack after the first lesson.
- Display
- Sawarabi Mincho
- Text
- Karla
More schools and kids concepts
See all 32
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