Hola. Hello. Both, every day.
INSIDEA designed this homepage for a free dual language K-8 charter school. Zorzal Dual Language School is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Truculenta
A tuition-free public charter school teaching kindergarten to 8th grade in Spanish and English, with a homepage that explains the two-language day and gets families to apply before the lottery: red-orange, near-black, sun yellow and cream, a tall condensed display face and a type poster where the headline fills the screen.
The brief
Families like the idea of two languages but worry about English slipping, about cost and about missing the lottery deadline. The page must show how the day splits by grade and get them to apply before February 26.
The direction
Loud and joyful, with a warm red-orange screen, near-black letters and sun yellow touches. The first screen is a type poster: the three-part headline in huge tall letters fills the screen under only the logo and a Menu button, with one button below.
The detail
Kindergarten's 280 minutes in Spanish and 70 in English make the 350 minutes of class a day, 66 students in each grade from kindergarten to 8th make the 594, and the open seats of 66, 4, 3, 2, 3, 1, 5, 2 and 0 add to 86. Seats beyond kindergarten are only the ones the school expects to open as families move.
- Display
- Truculenta
- Text
- Mulish
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