INSIDEA
Schools and kids · Website concept

Show your work. We will too.

INSIDEA designed this homepage for a math tutoring service for grades 7 to 12. Zerotick Math Tutoring is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Zerotick Math Tutoring concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Schools and kids
Typeface
Victor Mono
Design notes

In-home and online math tutoring for algebra through calculus that matches a student with a tutor for the course they are taking now: dark ink, paper white, amber and steel blue, a monospaced display face and a close-up photo of a mechanical pencil and steel compass on graph paper.

The brief

Parents of students in Algebra 1 through Calculus want help that follows the class, not a stranger with a generic plan, and they want to know what happened in each session. The page must show where the course leads, how a session runs, who the tutor is and what it costs.

The direction

Precise and dark, with a monospaced headline, steel blue and one amber button. The first screen is a product close-up: a mechanical pencil and drafting compass on blank graph paper fill most of the frame, with the logo floating over it and the headline at the lower left.

The detail

Four weekly sessions make the first month $384 in-home at $96 or $288 online at $72, and the exam block's five online sessions at $68 come to $340. The page never promises better grades or test scores.

Palette
Ink
#101820
Paper
#F2F5F7
Amber
#FFB000
Steel
#3A5A78
Sky
#8FB0CC
Typography
Display
Victor Mono
Text
IBM Plex Sans

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