Good writing is rewriting, with company.
INSIDEA designed this homepage for a writing coaching studio, grades 6 to 12. Rulefold Writing Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Scope One
A one-on-one writing studio for students in grades 6 to 12 that plans essays back from the due date and books a first session: warm white, ink, editor's red and a pale rule gray, a light slab-style serif display face and a magazine-style pull quote beside the headline.
The brief
Students leave essays to the night before, and parents worry a tutor will end up writing the paper. The page must show how drafting with a coach works and book the first session.
The direction
Editorial and spare, like a magazine page, with lots of white space and red editing marks. The first screen is type-led: the large headline on the left and one figure on the right, a pull quote from the head coach behind a red rule.
The detail
Each plan's price is its sessions times its rate, 3 at $80 for $240, 4 at $78 for $312 and 5 at $75 for $375, and the planner's 2,000-word paper at 250 words a page falls in the 6 to 12 page Paper plan it shows. The studio says it never writes or rewrites a student's sentences, so the page sells coaching, not grades.
- Display
- Scope One
- Text
- Lora
More schools and kids concepts
See all 32
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
