Build it Monday. Launch it Friday.
INSIDEA designed this homepage for a weekly STEM summer day camp. Rocketbench STEM Camp is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Bruno Ace
A weekly STEM day camp where kids build rovers, rockets, games and drones in themed weeks, and parents plan their whole summer on the homepage: night navy, electric cyan, launch orange and white, a geometric sci-fi display and a mission planner with live seats and a running total.
The brief
Parents planning summer need to know which themed weeks suit their child's age, which are filling up and what several weeks will cost. Show every week's theme, ages, seats left and a running total in the first screen.
The direction
Mission control at night, with navy panels, cyan data and orange calls to action under a sci-fi display face. The hero is a nine-week mission planner with each week's theme, ages, seats left and price, and a booking summary that applies the multi-week discount, deposit and balance.
The detail
Seats left in the eight weeks that are not full, 6, 14, 3, 11, 19, 9, 22 and 16, add to 100, which is the 432 seats less the 332 booked, and the three chosen weeks at $365, $385 and $365 make $1,115 before the $75 discount. The rocketry copy is careful to say that only staff handle motors and igniters.
- Display
- Bruno Ace
- Text
- Sora
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