Ideas they can hold in their hands.
INSIDEA designed this homepage for a Reggio-inspired art studio preschool. Zarafa Studio Preschool is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Yatra One
A preschool for ages 3 to 5 in Brevelin, Vermont built around a working art studio and long projects, and the homepage shows children's project work and books a studio visit: linen, warm ink, clay red and teal, a chunky display face and a collage of photos of clay, paint and a block tower on a warm clay ground.
The brief
Parents weighing a project-based preschool want to see what children make and how a project grows over weeks, not a tidy brochure. The page must show real project work by material and room, then book a visit while the rooms are working.
The direction
Warm and handmade, with clay red, teal and a chunky display face. The first screen is a photo collage on a warm clay screen: hands pressing clay, jars of paint and a child stacking a block tower, with the headline set across the tiles and one button below.
The detail
The project filter's 5 Threes, 5 Fours and 6 Fives projects make 16, and $790 a month in 10 payments is the $7,900 school year. The page says it borrows from the Reggio Emilia approach and is not affiliated with any Reggio organization.
- Display
- Yatra One
- Text
- Outfit
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