Care that keeps your hours.
INSIDEA designed this homepage for an early, evening and weekend child care center. Latehour Child Care is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Varta
A licensed child care center in Ohio open early, late and on weekends for families on hospital, warehouse and restaurant shifts, with a homepage that turns a work schedule into drop-off and pickup times and a weekly plan: deep indigo, cream, lamp yellow and lavender, a clean sans display face and a split screen with a photo of a lamplit cubby hallway.
The brief
Parents who work shifts cannot use centers that close at 6 pm, and their schedules change from week to week. The page must show which hours fit their shifts, including travel time, and what a week of care costs.
The direction
Calm and evening-lit, with deep indigo, cream type and a warm yellow button. The first screen is split down the middle: the headline and one button on the indigo half, and a photo of a cubby hallway with small coats and a lit lamp on the other.
The detail
Weekdays of 18 hours and weekend days of 14 add to the 118 open hours a week, and the sample week's 39 h 30 min at $13 an hour is the $513.50 shown against the $355 Full week plan. The page states plainly that it offers no overnight care.
- Display
- Varta
- Text
- Mulish
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