A small home, a big backyard.
INSIDEA designed this homepage for an in-home family child care. Snugby Family Child Care is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Walter Turncoat
A state-licensed family child care for eight children in a home with a big backyard, showing what a day looks like and booking a visit: cream, cocoa, terracotta and sage, a hand-drawn chalky display face and a drawn scene of a small house with lit windows, a swing and a sandbox.
The brief
Parents of toddlers want a small, homey setting but need to trust who cares for their child and what the day holds. The page must show a full day hour by hour and book a visit to the house.
The direction
Warm and homemade, with terracotta and sage on cream and hand-lettered headings. The first screen is a drawn scene made in code: a small house with lit windows, a garden bed, a swing set and a sandbox, with the headline and one button above it.
The detail
Six taken spots and two openings fill the eight chairs, and each weekly rate holds its daily math: $295 over five days is $59, $195 over three is $65 and $140 over two is $70. The page calls its 3 hours outside the plan on fair days, and shares the street address only once a visit is confirmed.
- Display
- Walter Turncoat
- Text
- Nunito Sans
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