Little splashes, side by side.
INSIDEA designed this homepage for a parent and baby swim school in a warm pool. Splishling Parent and Baby Swim is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Sunflower
A parent and baby swim school in Bexhaven, Florida, for little ones from 6 months to 3 years, whose homepage matches a child's age to the right class and a packing list for the first visit: soft peach, navy ink, coral, pool blue and duck yellow, a soft sans display face and a big close-up of a hooded towel and a rubber duck on wet pool tiles.
The brief
Parents of babies and toddlers are not sure which class fits their child's age, or what to bring to a first swim. The page must point them to the right class, its open times and a packing list, then book a first splash.
The direction
Soft and gentle, with warm peach, coral and pool blue and a soft sans display face. The first screen is a big product close-up: a folded hooded towel and a small yellow rubber duck on wet pool tiles, with a short headline and one coral button to the left.
The detail
Guppies costs $168 for 8 classes at $21 each, Tadpoles $184 at $23 each, and the Tadpoles packing list counts its 7 things. The page says plainly that no class can make a child water-safe.
- Display
- Sunflower
- Text
- Quicksand
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