Spring recital tickets are on sale.
INSIDEA designed this homepage for a recital and competition dance academy. Barrewell Dance Academy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Limelight
A recital and competition dance academy that sells seats for its spring recital and posts team rehearsals: cream program paper, velvet red, gold and black, an art deco marquee display face and a live seat map with a running ticket total.
The brief
Families want good seats for both sets of grandparents without saving chairs with their coats. Show both show times, the open seats and a clear total in the first screen.
The direction
A theater night out, with an art deco marquee face on cream program paper and red and gold accents. The hero is a box office seat map for the 2:00 pm show, with open, held and sold seats, two picked seats in row F and a $44 total with no booking fee.
The detail
The 23 open seats at 2:00 pm and 9 at 7:00 pm make the 32 left of 280, so 248 are sold, and Act I's 11 routines plus Act II's 11 make 22, with 45 and 50 minute acts and a 15 minute intermission adding to 1 hr 50 min. The page offers free show swaps rather than refunds, with full refunds only if a show is canceled.
- Display
- Limelight
- Text
- Lato
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