INSIDEA
Schools and kids · Website concept

School, mostly outdoors.

INSIDEA designed this homepage for an outdoor K-8 school on a wooded campus. Wyldkin School is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Wyldkin School concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Schools and kids
Typeface
Rambla
Design notes

An outdoor K-8 school on 38 wooded acres in Thorlow that wins over parents who want time outside and invites them on a Saturday campus walk: deep forest green, pale sage, lichen and moss, a narrow humanist sans for display and a full-screen photo of a class walking a misty trail.

The brief

Parents drawn to outdoor school worry about cold, rain, gear and whether reading and math still happen. The page must show how much of each day is spent outside, what to pack and when classes come in, then invite families to walk the grounds.

The direction

Dark, misty and calm, with pale type on forest green and a lichen accent. The first screen is a full-screen photo of children in rain jackets walking a foggy forest trail behind a teacher, with a short headline and one button in the lower third.

The detail

One kindergarten class, two first and second grade, three third to fifth and three middle school classes make the nine classes of 16, or 144 students, and third grade in November spends 3 h 35 min outside and 2 h 55 min inside, the full 6 h 30 min day. The page lists the weather that brings classes inside rather than claiming they never come in.

Palette
Forest
#14201A
Pale
#EEF2E6
Lichen
#C8D96F
Moss
#5B6B4F
Pine
#22342A
Typography
Display
Rambla
Text
Source Sans 3

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