Small classes, known by name.
INSIDEA designed this homepage for a K-8 day school. Pennick Hill School is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Vollkorn
An independent K-8 day school that shows the real cost first: chalk cream, navy and cranberry, with a tuition and aid estimator beside the admissions dates.
The brief
Families rule a private school out before they visit because they cannot guess what it would cost them. Show tuition, likely aid and the dates up front.
The direction
Classic and warm, with an old-style book serif. The hero turns grade, household size and income into tuition, an estimated aid range and a net cost, next to every admissions deadline.
The detail
The aid scale is published on the page, aid never rises with income or passes tuition, every estimate says aid is decided after you apply, and there are no score or placement claims.
- Display
- Vollkorn
- Text
- Readex Pro
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