Little movers, big music.
INSIDEA designed this homepage for a creative movement studio for toddlers. Wigglewick Dance is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Gochi Hand
A Montana creative movement studio for children from 18 months to 5 years, with grown-up and me classes, and a homepage that starts with the child's age: butter cream, periwinkle, peach and leafy green, a wobbly hand-drawn display face and an age picker with class plans and spots left.
The brief
Parents of toddlers want to know which class fits their child's age, what actually happens in it and whether there is room. Show classes by age band with times, a minute-by-minute plan and spots left in the first screen.
The direction
Soft pastel play, with a hand-drawn display face on butter cream, periwinkle and peach. The hero panel is an age picker that swaps between four classes, each with its length, 8-week price, times, spots left and a bar showing the plan inside the class.
The detail
Wiggle Pairs' 5, 12, 10, 8 and 5 minute segments make its 40 minutes, its $136 session is $17 a class, so a week-one refund of the other 7 classes is $119, and the bands' 7, 10, 13 and 8 open spots make the 38 of 108. The page never pushes a shy child: watching is joining, and teachers never pull anyone into the circle.
- Display
- Gochi Hand
- Text
- Nunito
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