Plug in at home tonight.
INSIDEA designed this homepage for an electric car dealer. Voltyard Electric is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Strait
An independent dealer of new and used electric and plug-in hybrid cars that sorts out home charging first and then books test drives: near-black, pale mint white, bright mint and deep teal, a narrow condensed display face and a full-screen dusk photo of an SUV plugged in under a carport.
The brief
Commuters moving off gas worry more about where and how long they will charge than about which car to buy. The page must make overnight charging feel simple and book a test drive.
The direction
Dark and calm, with mint accents and a narrow, clean display face. The first screen is a full-screen photo: an electric SUV under a home carport at dusk with its cable plugged in, and a short white headline and one button low on the left.
The detail
The lot's 24 used electric, 9 new electric and 5 plug-in hybrids make its 38 cars, and the range math holds: 64 kWh at 3.3 miles per kWh and 97% battery health gives the crossover's 205 miles. The charging estimator calls itself a rough guide, not a promise, and the dealer says it is not affiliated with any automaker.
- Display
- Strait
- Text
- DM Sans
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