Room to run, acres of it.
INSIDEA designed this homepage for a country boarding ranch for big dogs. Acrebark Dog Ranch is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Ribeye
A country boarding ranch in Tennessee for large, high-energy dogs, with a homepage that matches each dog to a play yard and plans a stay: oat, dark earth, saddle brown and sage, a bold western display face and a photo collage of dogs running in a meadow, covered runs and a handler on a farm lane.
The brief
Owners of big, busy dogs worry that a kennel will mean a cramped run and a wound-up dog at pickup. The page must show where their dog will play, with which group and how often, and then plan the stay.
The direction
Warm and rural, with oat paper, a western display face and saddle and sage accents. The first screen is a photo collage: dogs racing across a fenced meadow carrying the headline and one button, covered runs, a 40 acres note tile and a handler walking two dogs down the Lane.
The detail
The four yards of 5, 3, 2 and 1.5 acres add to the 11.5 fenced acres, and four 45-minute sessions make the 180 minutes outside, with 4 nights at $68 coming to $272. The total is hedged as an estimate for planning, and the play group is only confirmed by a handler at the meet-and-sniff visit.
- Display
- Ribeye
- Text
- Karla
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