Your driveway is the shop.
INSIDEA designed this homepage for a mobile mechanic that comes to your driveway. Axlecall Mobile Mechanics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Coda
Two service vans that do oil changes, brakes, batteries and diagnostics at a home or office within 20 miles, with a homepage that checks an address and offers the next open time windows: safety orange, near-black, white and peach, a chunky heavy display face and a split screen with a photo of a mechanic kneeling at a wheel beside the van.
The brief
Busy people cannot lose half a day sitting in a shop waiting room for an oil change or new brake pads. The page must confirm the vans reach their address, show the price and book a two-hour window.
The direction
Bold and workmanlike, with a solid safety orange block, near-black type and a hazard stripe. The first screen is split down the middle: the headline and one button on the orange half, and a photo of a mechanic kneeling at a car's front wheel beside the white van on the other.
The detail
Two vans running four windows a weekday and two on Saturday make the 44 two-hour windows a week, with no trip fee inside 12 miles and $19 from 12 to 20. Prices cover most cars, and anything more, like rotors at $70 each, is quoted in writing before work starts.
- Display
- Coda
- Text
- Public Sans
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