INSIDEA
Personal and auto services · Website concept

Fixed right. Told straight.

INSIDEA designed this homepage for an independent auto repair shop. Crankwell Auto Care is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Crankwell Auto Care concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Personal and auto services
Typeface
Staatliches
Design notes

An independent auto repair shop that quotes in writing and shows every step live: asphalt, safety yellow and signal red, a blocky condensed display face and a repair tracker in the hero.

The brief

Drivers expect a shop to add work they never approved. Show the quote line by line and let them watch the job.

The direction

Industrial and direct, with a blocky condensed display face. The hero tracks one car through seven timed steps, with the tech in bay 3 and a quote where each line is approved or declined.

The detail

The $240 brakes and $38 wipers make the $278 approved of $323 quoted, the brake price is $96 in parts plus one hour at the posted $144, and 2 fix-now, 1 can-wait and 21 good make the 24 checks. The shop says plainly it does no high-voltage battery work on electric cars yet.

Palette
Asphalt
#1E1E1E
Yellow
#FFC300
Red
#E53935
Concrete
#EDEBE6
Steel
#6B7280
Typography
Display
Staatliches
Text
Roboto Flex

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