Built back, bolt by bolt.
INSIDEA designed this homepage for a classic car restoration shop. Kingbolt Restorations is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Pacifico
A three-bay shop in Venbury, Ohio that takes on a few frame-off restorations at a time and sets clear expectations about stages, months and billing: parchment cream, near-black ink, racing green and tan, a looping retro script and a collage of shop photos with the headline set over them.
The brief
Owners of a car built from 1930 to 1979 are handing over something they waited years to rebuild, and they fear builds that run long and bills that drift. The page must show which stages their car needs, how many months each takes, when a bay opens and how the hours are billed.
The direction
Vintage and warm, with a retro script headline over cream, green and tan. The first screen is a photo collage: a bare coupe body on a rotisserie, a gloved hand polishing chrome and a cream fender under shop lights, with the headline in script and one button.
The detail
The build letter's 72, 38.5, 31 and 23 hours make 164.5, which at $118 an hour is $19,411, and with $2,226 in parts the invoice comes to $21,637. The page refuses to put a sticker price on a build and prices only how one starts and how it is billed.
- Display
- Pacifico
- Text
- Barlow
More personal and auto services concepts
See all 32
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
