Portraits of your people, and your dog.
INSIDEA designed this homepage for a family and pet portrait studio. Homeglow Portraits is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Kalam
A family and pet portrait studio in Fawndale, Iowa that shoots relaxed sessions at home and sells prints and albums afterward: cocoa brown, cream, apricot and honey, a handwritten display face and a print planner where a family's order total builds up.
The brief
Families worry that a portrait session will mean stiff posing, a restless dog and a hard sell on prints afterward. The first screen has to show what a session costs, when the gallery arrives and what prints and albums cost, with no pressure.
The direction
Warm and friendly: cocoa and cream with apricot and honey accents, and a handwritten display face. The hero is one family's gallery planner with six hearted frames, print sizes and prices, an order list and a running total.
The detail
Two 8x10 prints at $38, one 11x14 at $64, three 5x7 prints at $24 and a $340 album make the $552 order total, which clears the $150 free shipping line. The page says there is no minimum print order and nobody calls to upsell.
- Display
- Kalam
- Text
- Mukta
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