From learner’s permit to license.
INSIDEA designed this homepage for a teen driver education school. Blinkerly Driver Ed is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Maven Pro
A teen driver education school that runs classroom courses and instructor drives with a parent portal: white, asphalt gray, traffic-cone orange and lane yellow, a bold rounded geometric display face and a student progress tracker.
The brief
Parents pay for driver ed and then have no idea what happened on each drive or what to practice at home. Show classroom hours, instructor drives, the practice log and the next session in the first screen.
The direction
Bright and sporty, with a bold rounded geometric face and orange and yellow on white and asphalt. The hero is one student's portal: 24 of 30 classroom hours, 4 of 6 drives, a practice log chart and the next class and drive with the instructor named.
The detail
The six weekly bars of 2.5, 3, 4, 2.5, 3.5 and 3.5 hours add to the 19 hours shown, and the $249 classroom course plus six $70 drives ($420) make $669, which is why the $629 Teen Complete saves $40. The page promises no pass on road-test day; it offers a warmup drive and the car the student already knows.
- Display
- Maven Pro
- Text
- Hanken Grotesk
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