The salon parks in your driveway.
INSIDEA designed this homepage for a mobile dog grooming van. Tubtrot Mobile Grooming is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Wendy One
A grooming van that bathes and trims dogs in the customer's driveway on a weekly route around Grellford, and the homepage shows which weekday it comes to your street: cream, navy, coral and teal, a chunky rounded display face and a drawn scene of a coral van at the curb.
The brief
Dog owners dread the car ride and the wait at a salon, and nervous or older dogs feel it most. The page must show which day the van comes to a ZIP code, the times still open and what a visit costs by dog size.
The direction
Cheerful and soft, with a chunky rounded face on cream and coral. The first screen is a drawn scene made in code: a rounded coral van parked outside a small house, a terrier in the window and soap bubbles drifting up, under the headline and one button.
The detail
Six driveway times a day across five route days make the 30 visits a week, and two ZIP codes for each weekday make the 10 on the route. Dogs over 90 lb get no listed price and are priced by phone instead.
- Display
- Wendy One
- Text
- Figtree
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