INSIDEA
Personal and auto services · Website concept

A sleepover they’ll beg for.

INSIDEA designed this homepage for a pet boarding, grooming and daycare lodge. Wagglebury Pet Lodge is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Wagglebury Pet Lodge concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Personal and auto services
Typeface
DynaPuff
Design notes

A pet lodge for boarding, grooming and daycare that sends a report card every night: cream, navy, teal and sunny yellow, a puffy rounded display face and a stay planner.

The brief

Owners worry about what happens after drop-off. Show the room, the price and how the day will go before they book.

The direction

Bouncy and bright, with a puffy rounded display face. The hero plans a stay with dates, a room and extras, beside today's live playgroup board with places filled and handlers on duty.

The detail

Three Meadow nights at $62 plus a $35 bath make the $221 due at pickup, every playgroup caps at 12 dogs with two handlers to match the 1:6 ratio, and the sample report card's 45, 40, 15 and 30 minutes add to 130. Dogs who don't enjoy groups get private yard time instead.

Palette
Cream
#FFF8EC
Navy
#24305E
Teal
#3BB8B0
Sun
#FFC93C
White
#FFFFFF
Typography
Display
DynaPuff
Text
Quicksand

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