Clean it, box it, keep it.
INSIDEA designed this homepage for a wedding gown cleaning and boxing studio. Veilkeep Gown Care is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Montaga
A Providence studio that hand-cleans wedding gowns and folds them into archival boxes, priced by gown type and shipped nationwide, and a homepage that quotes before you send anything: ivory, slate, dusty blue and pale gold, a delicate classical serif and a step-by-step gown quote.
The brief
Brides do not want to mail a gown to a stranger without a price and a plan. Show a quote by fabric, length and train, how stains are handled and how the gown travels in the first screen.
The direction
Soft heirloom, with a delicate classical serif on ivory and slate. The hero panel is the gown quote: fabric, length, train, stain notes, service and ship-in or drop-off, ending in a $295 quote with a 6 to 8 week turnaround.
The detail
A lace Clean and box at $265 plus $30 for a chapel train makes the $295 quote, and order VK-30418, received Thu, Oct 8, comes home between Thu, Nov 19 and Thu, Dec 3, exactly 6 to 8 weeks later. The page will not promise every stain will lift, especially old ones.
- Display
- Montaga
- Text
- Hind
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