One cat. One quiet room.
INSIDEA designed this homepage for a cat-only grooming studio. Silkfern Cat Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Tsukimi Rounded
A cat-only grooming studio that sees one cat at a time in a quiet room and books the right visit length: dusk blue, cream, caramel and slate, a soft rounded display face and a close-up photo of a steel comb on a folded gray towel.
The brief
Owners of nervous cats dread grooming because of barking dogs, cage dryers and rushed handling. The page must reassure them and book a visit long enough that nobody hurries their cat.
The direction
Quiet and soft, with dusk-blue grounds, cream text and rounded headings. The first screen is a product close-up: a steel wide-tooth comb with a few tufts of fur fills a large part of the screen, with the headline and one button at the lower left.
The detail
The suggested long coat visit adds the $115 groom, $15 of tangle work and one $15 quiet break to $145, and its steps of 10, 35, 15, 25, 20 and 15 minutes make the 120 minutes booked. Instead of promising a finished groom, the page promises the cat is never sedated and the visit stops when the cat says stop.
- Display
- Tsukimi Rounded
- Text
- Nunito Sans
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