Cut for you, fitted three times.
INSIDEA designed this homepage for a made-to-measure tailor and alterations shop. Seamwright Tailors is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Baskervville
A tailoring shop that drafts a paper pattern for every made-to-measure suit and fits it three times, and also alters any garment at fixed prices: navy worsted, chalk white, brass and a burgundy lining tone, an old-style book serif and a fitting book beside the alterations price list.
The brief
Men who have never had a suit made worry about the price, how many visits it takes and what alterations cost. Show the suit price, the fitting schedule, open appointments and a few alteration prices in the first screen.
The direction
Dark and bespoke, like the inside of a navy jacket, with chalk text, brass details and a burgundy accent in a classic book serif. The hero is a week's fitting book with open slots for Thursday, a suit's four dated steps from measuring to collecting, a short alterations list and the two payments.
The detail
Half of the $1,150 suit is $575 at measuring and $575 at the final fitting, and a waistcoat's $240 takes the three-piece to $1,390. The page avoids promising speed at any cost: it can sometimes shorten the five weeks but never drops a fitting.
- Display
- Baskervville
- Text
- Tenor Sans
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
